About me
I’m Xuân, a student at HCMC Open University. I learn marketing on live accounts: ten Google Ads accounts across travel, retail and B2B wholesale so far, judged on the conversions that turn into revenue.
This site is my working notebook. I write up what I tried on real campaigns, what the numbers showed and what I would do differently. Right now that includes learning SQL and Looker Studio in public.
Experience
Go-to-market, new software product
Running go-to-market for a new software product while building this site and its writing. Learning SQL and Looker Studio alongside it.
Digital marketing intern
Managed and optimised ten Google Ads accounts across travel, retail and B2B wholesale, focused on conversion rate rather than traffic. Built the GTM and GA4 tracking behind them, so form submissions, calls and store visits counted as conversions instead of clicks.
Education
HCMC Open University
Certification
Google Digital Marketing & E-commerce Professional Certificate
Eight courses across the full funnel: acquisition, email, social, e-commerce operations, and the analytics and measurement side I use most in client work.
Show the 8 courses
- Foundations of Digital Marketing and E-commerceDec 2025
- Attract and Engage Customers with Digital MarketingDec 2025
- From Likes to Leads: Interact with Customers OnlineJan 2026
- Think Outside the Inbox: Email MarketingJan 2026
- Assess for Success: Marketing Analytics and MeasurementMar 2026
- Make the Sale: Build, Launch, and Manage E-commerce StoresMar 2026
- Satisfaction Guaranteed: Develop Customer Loyalty OnlineApr 2026
- Accelerate Your Job Search with AIApr 2026
Tools
- Google Ads · Google Analytics 4 · Google Tag Manager
- Google Sheets · Excel
- ChatGPT · Claude · Gemini
- SQL · Looker Studio
Outside work
Outside study and work, I read, garden and travel. Nature and new places are how I recharge.