Work

Each case follows the same shape: what the business needed, what I did, what the numbers did, and what I would do differently.

Client names are withheld where I do not have permission to use them.

Case 01Jun–Sep 2026B2B wholesaleDigital marketing intern, Adsplus

Auditing 288 conversions to find the 100 that were worth paying for

A wholesale business needed qualified buyers, not form fills. The account was reporting plenty of conversions. Two thirds of them were junk.

65% of recorded conversions were junk

188 retail enquiries, wrong numbers or duplicates100 real wholesale leads